Press Kit - Sit and Be Fit

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Sit and Be Fit is an award winning non-profit committed to healthy aging.

The Sit and Be Fit TV show with Mary Ann Wilson, RN has been broadcast on PBS since 1987 and is a media success story. The medically based exercise series was originally designed for seniors and anyone needing slow gentle movement, but has proven effective for anyone.

The program is popular because it makes people feel and function better, and because of the uniquely likable program host, Mary Ann Wilson, along with her daughter, Gretchen.

“A PERFECT EXAMPLE OF QUALITY TELEVISION WITH A DIFFERENT VOICE.”

Ron Santora
Vice President/Station Manager
WNED, Buffalo/Toronto

Sit and Be Fit has the unique advantage of reaching a variety of demographics.

Seniors are the natural target audience and provide a strong following of the show. In addition, children of seniors continue to play an ever-growing active role in the healthcare decisions of their parents, and awareness among this demographic continues to thrive.

Thirdly, an unlikely fan base of younger adults shares awareness of the program after growing up watching Mary Ann on PBS.

TV Audience by Age

Adults 50+ 35.56%%

Adults 35-49 20.11%%

Adults 18-34 22.68%%

Kids 2-17 21.65%%

TV Audience by Gender

Women 51.76%%

Men 48.24%%

A 28-Year Legacy on 200+ PBS Stations

Sit and Be Fit has proved to be a mainstay in our station affiliates’ health programming. Our organization’s station relationships continue to be successful, and our broadcast carriage statistics exemplify this.

80% Penetration in Top 25 Markets

71% Coverage in U.S. Markets

42K Annual Telecasts (New + Syndicated)

118 Markets

Pacific
13%

Mountain
5%

Central
39%

Eastern
41%

Other
1%

38 States

Bringing Our Mission Anywhere You Need It

Sit and Be Fit has been growing tremendously in the web and social media channels we reach our audiences with. We strive to engage fans with valuable content that educates on healthy, fit lifestyles.

We share a number of free exercise segments through our YouTube channel. Subscribing to our channel provides users a taste of our program with gentle, entertaining exercise segments.

662K

Minutes Watched
in 2014

3K+

Subscribers

700K

Total Channel
Views

We share free, educational resources on Facebook and Twitter daily. Many viewers stay in the loop with these premium health tips and exercises.

Crafted to spark the enthusiasm to stay fit in a way that works for the individual, our site houses exercise blogs, DVD’s for purchase, all-you-can-watch streaming access for paid subscribers, and much more.

Download PDF’s of our most recent press kits.

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